PM (Cost per thousand) and RPM (Revenue per thousand) are terms used in the advertising industry, including YouTube, to measure the performance and earnings of “ad campaigns“. Let’s go deeper into What are CPM and RPM on YouTube?
CPM is the cost that an advertiser pays for one thousand “ad impressions“, or “views“, of their ad.
Let’s see an example, If an advertiser pays $15 CPM to run an ad, they will pay $15 for every thousand ad views.
On the other hand, RPM measures the revenue that a content creator earns per thousand ad impressions. It is normally calculated easily, Just by dividing the total revenue generated from ads by the number of views, then multiplying by 1000. Let’s see an example. If a YouTuber earns $5 from 1,000 ad views, their RPM will be $5.
RPM takes into account all the revenue sources from ads, including ads served through Google AdSense, YouTube Premium subscription fees, and revenue from Super Chat and Super Stickers. It is an essential metric for content creators to measure their overall earnings from ads on their YouTube channel. Keep Reading You will get more clear Ideas about what are CPM and RPM on YouTube.
What are CPM and RPM on YouTube?
| RPM | CPM |
|---|---|
| also known as Revenue Per Mile | also known as Cost Per Mile |
| RPM’s various modes:1. Impression RPM2. Ad RPM3. Page RPM4. Ad-Request RPM | CPM’s two modes:1. CPM 2. eCPMeCPM=CPC*CTR*1000) (eCPM metrics basically, evaluate your AdSense paycheck) |
| Google AdSense enlightened RPMs | CPM is well-known because of header bidding |
| Calculates publisher’s total ad revenue | Calculates advertiser’s cost price |
CPM Formula
CPM (Cost Per Mille) is a metric used in advertising that represents the cost per 1,000 impressions. It is calculated by following the formula below:
CPM = (Cost of advertising / Number of impressions) x 1000
For example, if an advertiser spends $100 on an ad campaign that receives 10,000 impressions, the CPM would be:
CPM = ($10,000/10,000,000) x 1000 = $1.00
RPM Formula
RPM (Revenue Per Mille) represents the revenue earned per 1,000 impressions. It is simply calculated using the following formula below:
RPM = (Revenue / Number of impressions) x 1,000
For example, if a website earns “$100” from an “ad” that receives “10,000” impressions, the RPM would be:
RPM = ($100 / 10,000) x 1,000 = $1
RPM Meaning
RPM stands for “Revenue Per Mille”, which is a metric used in the advertising industry to measure the revenue earned per 1,000 impressions (views) of an advertisement.
For example, if a website earns $5 RPM, it means that they earn $5 for every 1,000 ad impressions. RPM is calculated by dividing the total revenue earned from ads by the number of ad impressions, and then multiplying by 1,000.
CPM Meaning
CPM basically stands for “Cost Per Mille”, which is a commonly used metric in the advertising industry. It represents the cost an advertiser pays per 1,000 impressions (views) of their advertisement.
Let’s look at an example if an advertiser pays $20 CPM, it means that they pay $20 for every 1,000 times their ad is shown to a viewer. CPM can vary depending on the ad platform, target audience, ad format, and other factors.
RPM Full Form
RPM stands for “Revenue Per Mille”. “Mille” is a Latin word meaning “thousand”, so “RPM” is a metric that measures the revenue earned per “1,000” impressions (views) of an advertisement.
CPM Full Form
CPM stands for “Cost Per Mille”. as mentioned above “Mille” is a Latin word. “CPM” is a metric that measures the cost an advertiser pays per “1,000” impressions (views) of an advertisement.
What is a Good RPM on YouTube?
There is no particular fixed benchmark for what is considered a “good” RPM on YouTube, as it can vary depending on various factors such as the Topic, Niche, target audience, ad format, and advertiser.
Normally, higher RPMs are better as they indicate that on YouTube a Content Creator is earning more revenue for every “1,000” views of their videos. However, the actual RPM can vary widely depending on the “NICHE” and “AUDIENCE” of the channel.
What is a Good CPM on YouTube?
A good “CPM” on YouTube can’t be defined by a specific benchmark, as it varies depending on factors like the “Topic Niche”, “Target Audience”, and “ad format”. While a higher CPM indicates that a YouTuber is earning more revenue per “1,000” ad impressions.
For Example, a channel is chosen a niche that is in higher demand for advertisers. (Skippable ads) may have lower CPMs than (non-skippable) ones, as viewers can choose to skip the ad after a few seconds.
Therefore, what is considered a “Good CPM” depends on the individual channel and its content, as well as the specific “Niche” of the YouTuber. Let me remind you something It is very important to take note that “CPM” doesn’t take into account other sources of revenue such as merchandise sales, sponsorships, or direct channel memberships.
What is the Average RPM on YouTube?
The average RPM (Revenue Per Mille) on YouTube can vary widely depending on the niche, target audience, ad format, and advertiser demand. Therefore, it’s complicated to provide an exact figure for the average RPM.
According to my personal research and other fellows running more than 5 channels, They mentioned clearly, that the average “RPM” on YouTube can range from ($1 to $5), though it can be lower or higher than that, depending on the factors mentioned above. Additionally, RPMs can vary significantly between different countries, with some countries having higher advertiser demand and therefore RPMs are higher.
What is the Average CPM on YouTube?
The average CPM on YouTube varies widely depending on different factors as mentioned above in the RPM section. It’s specifically calculated according to their “Niche”, “Target Audience”, “ad format”, and “advertiser demand”.
The average CPM on YouTube can fall between $0.50 and $5, but it can vary based on factors such as the ones mentioned earlier. Furthermore, CPMs can differ greatly between countries, with some countries having higher advertiser demand and therefore higher CPMs.
It’s very important to learn that “CPM” is just one metric used to calculate the cost of “ad impressions” and doesn’t consider other revenue sources such as “Merchandise Sales”, “Sponsorships”, or direct channel “Memberships”. Thus, a YouTuber’s actual earnings may not be solely reliant on CPM, and they may have other means of generating revenue as well. Keep exploring more knowledge on what are CPM and RPM on YouTube.
What is CPC on YouTube?
So far we were discussing What are CPM and RPM on YouTube? Now, What is CPC on YouTube? CPC basically stands for “cost per click” and refers to the amount an advertiser pays each time a viewer clicks on one of the ads displayed on a YouTube video.
It is a common pricing rule used in online advertising, where advertisers pay for the number of clicks their ads receive from a particular video.
YouTube CPM by Country
After understanding the difference between What are CPM and RPM on YouTube? Now Let’s go through A-Z Countries CPM. A-Z Countries are mentioned below as their YouTube CPM by Country. Know what are CPM and RPM on YouTube.
| Countries | CPM (Euros) | CPM (USD) |
| Afghanistan | € 2.83 | $3.11 |
| Åland Islands | € 0.32 | $0.35 |
| Albania | € 0.67 | $0.74 |
| Algeria | € 2.16 | $2.57 |
| American Samoa | € 0.32 | $0.35 |
| Andorra | € 0.29 | $0.35 |
| Angola | € 0.13 | $0.15 |
| Antigua and Barbuda | € 0.38 | $0.45 |
| Argentina | € 0.65 | $0.77 |
| Armenia | € 3.29 | $3.91 |
| Aruba | € 0.00 | $0.00 |
| Australia | € 32.96 | $36.21 |
| Austria | € 16.86 | $15.34 |
| Azerbaijan | € 0.50 | $0.59 |
| Bahamas | € 0.29 | $0.35 |
| Bahrain | € 0.29 | $0.35 |
| Bangladesh | € 0.59 | $0.70 |
| Barbados | € 1.68 | $2.00 |
| Belarus | € 3.01 | $3.31 |
| Belgium | € 14.04 | $15.43 |
| Belize | € 2.53 | $3.00 |
| Benin | € 0.29 | $0.35 |
| Bhutan | € 5.31 | $6.30 |
| Bolivia | € 0.61 | $0.73 |
| Bosnia and Herzegovina | € 1.05 | $1.25 |
| Botswana | € 7.47 | $8.87 |
| Brazil | € 6.05 | $6.65 |
| Brunei Darussalam | € 0.73 | $0.80 |
| Bulgaria | € 6.22 | $6.83 |
| Burkina Faso | € 0.84 | $1.00 |
| Burundi | € 1.68 | $2.00 |
| Cabo Verde | € 1.26 | $1.50 |
| Cambodia | € 0.44 | $0.52 |
| Cameroon | € 1.50 | $1.78 |
| Canada | € 26.53 | $29.15 |
| Cayman Islands | € 0.84 | $1.00 |
| Central African Republic | € 0.84 | $1.00 |
| Chad | € 0.00 | $0.00 |
| Chile | € 0.45 | $0.54 |
| China | € 0.84 | $1.00 |
| Colombia | € 6.89 | $7.57 |
| Comoros | € 2.73 | $3.00 |
| Congo | € 0.29 | $0.35 |
| Congo | € 0.34 | $0.40 |
| Costa Rica | € 2.21 | $2.62 |
| Côte d’Ivoire | € 2.04 | $2.24 |
| Croatia | € 1.56 | $1.85 |
| Cuba | € 1.18 | $1.40 |
| Curaçao | € 0.29 | $0.35 |
| Cyprus | € 6.65 | $7.31 |
| Czechia | € 2.48 | $2.95 |
| Denmark | € 2.43 | $2.88 |
| Djibouti | € 0.84 | $1.00 |
| Dominica | € 0.38 | $0.45 |
| Dominican Republic | € 2.25 | $2.67 |
| Ecuador | € 1.29 | $1.53 |
| Egypt | € 0.24 | $0.29 |
| El Salvador | € 2.55 | $3.03 |
| Equatorial Guinea | € 0.29 | $0.35 |
| Estonia | € 0.29 | $0.35 |
| Eswatini | € 0.38 | $0.45 |
| Ethiopia | € 0.85 | $1.01 |
| Faroe Islands | € 0.29 | $0.35 |
| Fiji | € 0.84 | $1.00 |
| Finland | € 10.28 | $11.29 |
| France | € 14.13 | $15.53 |
| French Guiana | € 0.00 | $0.00 |
| French Polynesia | € 0.29 | $0.35 |
| Gabon | € 0.29 | $0.35 |
| Gambia | € 1.80 | $2.14 |
| Georgia | € 3.15 | $3.46 |
| Germany | € 17.10 | $18.79 |
| Ghana | € 1.61 | $1.91 |
| Gibraltar | € 0.29 | $0.35 |
| Greece | € 5.25 | $6.23 |
| Grenada | € 3.58 | $4.25 |
| Guadeloupe | € 1.68 | $2.00 |
| Guam | € 2.00 | $2.38 |
| Guatemala | € 0.96 | $1.14 |
| Guinea | € 0.84 | $1.00 |
| Guinea-Bissau | € 1.68 | $2.00 |
| Guyana | € 4.10 | $4.50 |
| Haiti | € 2.53 | $3.00 |
| Honduras | € 2.80 | $3.32 |
| Hong Kong | € 15.68 | $17.23 |
| Hungary | € 5.93 | $6.52 |
| Iceland | € 3.65 | $4.33 |
| India | € 0.59 | $0.70 |
| Indonesia | € 0.18 | $0.20 |
| Iran | € 4.77 | $5.67 |
| Iraq | € 0.60 | $0.71 |
| Ireland | € 16.56 | $18.20 |
| Isle of Man | € 0.29 | $0.35 |
| Israel | € 12.81 | $14.08 |
| Italy | € 12.43 | $13.66 |
| Jamaica | € 4.16 | $4.94 |
| Japan | € 9.58 | $10.53 |
| Jersey | € 1.68 | $2.00 |
| Jordan | € 1.26 | $1.50 |
| Kazakhstan | € 1.49 | $1.77 |
| Kenya | € 2.54 | $3.02 |
| South Korea | €8.08 | $8.88 |
| Korea (the Republic of Korea) | € 0.25 | $0.30 |
| Kuwait | € 5.97 | $6.56 |
| Kyrgyzstan | € 1.12 | $1.23 |
| Lao Folks’ Democratic Republic | € 4.29 | $5.09 |
| Latvia | € 6.01 | $6.60 |
| Lebanon | € 1.43 | $1.70 |
| Lesotho | € 0.29 | $0.35 |
| Liberia | € 1.68 | $2.00 |
| Libya | € 4.27 | $4.69 |
| Liechtenstein | € 0.91 | $1.00 |
| Lithuania | € 6.24 | $6.86 |
| Luxembourg | € 0.29 | $0.35 |
| Macao | € 1.05 | $1.25 |
| Macedonia | € 1.07 | $1.27 |
| Madagascar | € 0.42 | $0.50 |
| Malawi | € 0.29 | $0.35 |
| Malaysia | € 1.18 | $1.40 |
| Maldives | € 1.69 | $2.01 |
| Mali | € 7.65 | $8.41 |
| Malta | € 4.86 | $5.34 |
| Martinique | € 0.00 | $0.00 |
| Mauritania | € 3.20 | $3.80 |
| Mauritius | € 6.42 | $7.05 |
| Mayotte | € 2.53 | $3.00 |
| Mexico | € 8.66 | $9.51 |
| Moldova | € 3.20 | $3.80 |
| Mongolia | € 4.93 | $5.85 |
| Montenegro | € 0.29 | $0.35 |
| Morocco | € 0.29 | $0.34 |
| Mozambique | € 5.71 | $6.78 |
| Myanmar | € 1.03 | $1.22 |
| Namibia | € 1.68 | $2.00 |
| Nepal | € 1.80 | $2.14 |
| Netherlands | € 16.17 | $17.77 |
| New Caledonia | € 1.12 | $1.33 |
| New Zealand | € 25.62 | $28.15 |
| Nicaragua | € 1.62 | $1.92 |
| Niger | € 5.46 | $6.00 |
| Nigeria | € 2.43 | $2.89 |
| Northern Mariana Islands | € 0.38 | $0.45 |
| Norway | € 18.36 | $20.17 |
| Oman | € 3.18 | $3.78 |
| Pakistan | € 0.50 | $0.59 |
| Palestine | € 2.11 | $2.50 |
| Panama | € 1.46 | $1.73 |
| Papua New Guinea | € 1.91 | $2.27 |
| Paraguay | € 2.09 | $2.48 |
| Peru | € 1.04 | $1.24 |
| Philippines | € 0.40 | $0.48 |
| Poland | € 6.98 | $7.67 |
| Portugal | € 9.39 | $10.32 |
| Puerto Rico | € 7.33 | $8.02 |
| Qatar | € 1.01 | $1.11 |
| Réunion | € 0.29 | $0.35 |
| Romania | € 1.56 | $1.85 |
| Russia | Currently (0) as WAR in | Ukraine |
| Rwanda | € 0.92 | $1.09 |
| Saint Kitts and Nevis | € 0.38 | $0.45 |
| Saint Lucia | € 0.29 | $0.35 |
| Saint Pierre and Miquelon | € 1.41 | $1.67 |
| Saint Vincent and the Grenadines | € 1.12 | $1.33 |
| Samoa | € 0.00 | $0.00 |
| San Marino | € 1.26 | $1.50 |
| Saudi Arabia | € 0.28 | $0.33 |
| Senegal | € 0.67 | $0.80 |
| Serbia | € 0.00 | $0.00 |
| Seychelles | € 1.47 | $1.75 |
| Sierra Leone | € 2.95 | $3.50 |
| Singapore | € 16.15 | $17.75 |
| Sint Maarten (Dutch half) | € 0.42 | $0.50 |
| Slovakia | € 0.56 | $0.67 |
| Slovenia | € 7.54 | $8.28 |
| Solomon Islands | € 0.29 | $0.35 |
| Somalia | € 1.04 | $1.24 |
| South Africa | € 9.10 | $10.00 |
| South Sudan | € 1.82 | $2.00 |
| Spain | € 12.94 | $14.22 |
| Sri Lanka | € 3.42 | $4.06 |
| Sudan | € 2.37 | $2.82 |
| Suriname | € 5.92 | $7.03 |
| Svalbard and Jan Mayen | € 0.29 | $0.35 |
| Sweden | € 12.16 | $13.36 |
| Switzerland | € 21.01 | $23.13 |
| Syrian Arab Republic | € 1.11 | $1.32 |
| Taiwan | € 0.50 | $0.59 |
| Tajikistan | € 1.41 | $1.67 |
| Tanzania | € 1.65 | $1.96 |
| Thailand | € 0.23 | $0.27 |
| Timor-Leste | € 0.56 | $0.67 |
| Togo | € 1.57 | $1.87 |
| Trinidad and Tobago | € 2.01 | $2.39 |
| Tunisia | € 0.84 | $1.00 |
| Turkey | € 2.59 | $3.08 |
| Turkmenistan | € 0.84 | $1.00 |
| Turks and Caicos Islands | € 0.38 | $0.45 |
| Uganda | € 1.87 | $2.22 |
| Ukraine | € 1.07 | $1.27 |
| United Arab Emirates | € 7.40 | $8.13 |
| United Kingdom | € 19.80 | $21.60 |
| United States | € 29.81 | $32.75 |
| Uruguay | € 2.67 | $3.17 |
| Uzbekistan | € 0.79 | $0.94 |
| Vanuatu | € 0.29 | $0.35 |
| Venezuela | € 3.16 | $3.75 |
| Viet Nam | € 0.21 | $0.25 |
| Virgin Islands (British) | € 0.84 | $1.00 |
| Virgin Islands (U.S.) | € 2.77 | $3.29 |
| Western Sahara | € 0.29 | $0.35 |
| Yemen | € 0.93 | $1.11 |
| Zambia | € 10.95 | $13.00 |
| Zimbabwe | € 2.53 | $3.00 |
Profitable YouTube Niches in 2023?
The mentioned below are the top 10 most profitable niches to make the most money out of your YouTube channel in 2023. You can start making content If you are good at them and well-skilled.
| Profitable YouTube Niches | Average CPM |
| 1. Cryptocurrency | Possibly $30 |
| 2. Online Earning | $15 |
| 3. Marketing | $13 |
| 4. Finance | $12 |
| 5. Education | $10 |
| 6. Photography & Films | $7 |
| 7. Cars | $5 |
| 8. Lifestyle | $4 |
| 9. Fashion | $3 |
| 10. Entertainment | $3 |
| 11. Cooking | $3 |
Which country has the highest YouTube CPM?
What is the YouTube CPM in Kenya?
The YouTube CPM rate in Kenya is $3.20.
What is the YouTube CPM in Egypt?
The YouTube CPM rate in Egypt is $0.29.
What is the YouTube CPM in South Africa?
The YouTube CPM rate in South Africa is $10.00.
What is the YouTube CPM in Canada?
The Youtube CPM rate in Canada is $29.15.
What is the YouTube CPM in the US?
The Youtube CPM rate in the United States is $32.75.
What is the YouTube CPM in India?
The Youtube CPM rate in India is $3.35.
What is the YouTube CPM in the UK?
The Youtube CPM rate in the United Kingdom is $21.60.
What is the YouTube CPM in Pakistan?
The YouTube CPM rate in Pakistan is $0.59.
What is the YouTube CPM in Hong Kong?
The YouTube CPM rate in Hong Kong is $17.23.
What is the YouTube CPM in Norway?
The YouTube CPM rate in Norway is $20.17.
What is the YouTube CPM in Russia?
Currently, no ads will show in Russia, because of the war in Ukraine.
What is the YouTube CPM in Australia?
The YouTube CPM rate in Australia is $36.21.
What is the YouTube CPM in South Korea?
The YouTube CPM rate in South Korea is $8.88.
What is the YouTube CPM in UAE?
The YouTube CPM rate in UAE is $8.13.
What is the YouTube CPM in Germany?
The YouTube CPM rate in Germany is $18.79.
Which Country has the highest CPM on YouTube?
Norway, the United States, and the United Kingdom are the top Countries with the highest CPM rate on YouTube as of 2023. On average YouTubers can earn more than $40 dollars per 1000 views on their videos.
How to increase YouTube CPM rate?
If you choose the highly profitable “Niche” on YouTube targeting the Audience USA, UK, or countries like Norway. You will be able to generate maximum revenue in this way. otherwise, you will have a low CPM on YouTube.
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Thanks for sharing with us 😊
Thanks for sharing with us 😊 brilliant Sir keep providing information like that